Ann Miller
22.11.2023 • 7 min read
In the fast-paced world of digital advertising, understanding where to direct your ad spend is crucial for achieving your campaign goals. In 2023, we find ourselves at the crossroads of two significant sources of traffic - desktop and mobile. Each has unique advantages and requires different approaches...
Read moreIn the fast-paced world of digital advertising, understanding where to direct your ad spend is crucial for achieving your campaign goals. In 2023, we find ourselves at the crossroads of two significant sources of traffic - desktop and mobile. Each has unique advantages and requires different approaches...
Ann Miller
01.08.2023 • 7 min read
Mobile Value-Added Services (MVAS) have revolutionized the way we utilize our mobile devices, moving beyond the basic voice and text services to include multimedia messaging, mobile internet, online gaming, mobile TV, and more. With the rapid proliferation of smartphones and high-speed...
Ann Miller
02.11.2023 • 5 min read
Sweepstakes are a popular promotional tactic used by businesses to engage customers and increase brand visibility. By offering the chance to win exciting prizes, businesses can generate buzz, boost web traffic, and amass valuable customer data. Let’s delve into how sweepstakes work and uncover some...
Ann Miller
24.09.2023 • 5 min read
In the world of digital advertising, data is king. Tracking the performance of your campaigns is integral to understanding what works and what doesn't. This is where ad tracking tools, often referred to as trackers, come into play. However, choosing the right tracker for your campaign can be...
Ann Miller
04.09.2023 • 15 min read
Popunder advertising is a popular ad format that opens a new browser window under the current active window, ensuring that the user's browsing experience isn't interrupted. However, not all verticals perform equally well with popunders. The key to success lies in matching the right ad format...
Ann Miller
16.08.2023 • 5 min read
The world of digital advertising is filled with acronyms, but one that every advertiser must know is CPC or Cost-Per-Click. This model means advertisers pay for each click on their ads, making it a popular choice for campaigns focused on generating site traffic. Let's delve deeper into the CPC model...
Ann Miller
01.08.2023 • 10 min read
Creatives are the lifeline of any successful advertising campaign. They are the first point of contact between your brand and your potential customers. If crafted and executed properly, creatives can effectively communicate your brand message, capture attention, and inspire action. Here, we will discuss...
Ann Miller
14.05.2023 • 5 min read
When it comes to digital advertising, the importance of selecting the most effective targeting options cannot be overstated. This crucial step can determine the success or failure of your ad campaigns. Advertus provides an array of targeting options designed to streamline your advertising...
Ann Miller
03.05.2023 • 5 min read
Push notifications are a potent tool in the digital advertising landscape. They provide a direct line of communication with users, driving engagement and fostering customer loyalty. However, like any marketing strategy, the push format has its advantages and disadvantages. Let's delve into the pros and...
Ann Miller
23.04.2023 • 5 min read
As the digital landscape continues to evolve, affiliate marketers are constantly on the lookout for fresh, fertile ground to plant their campaigns. One region that has recently sparked significant interest is Latin America, often abbreviated as LATAM. This article explores the reasons behind LATAM's...
Ann Miller
10.01.2023 • 3 min read
