This ad format allows advertisers to send push-like notifications even when users are active on their websites
What is In-Page Push Advertising?
In-Page Push advertising is a form of digital marketing that allows advertisers to send notifications that appear directly on the users' web pages. Unlike traditional push notifications that require user consent to display, In-Page Push ads can appear regardless of user opt-in and irrespective of the website or platform they are browsing.
These ads resemble regular push notifications and can be used to display various types of content, such as promotional messages, product updates, or special offers. Because of their prominent display, In-Page Push ads can attract immediate user attention, potentially driving higher engagement and conversions.